CUSTOMERS ARE NO MORE OBJECTS BUT SUBJECTS
Tough competition has made the customers as subjects. As the subject, they emphasize companys products and services on values, interests and necessities that are based on the available data, opinions, and references from other people and from their own experience. They will compare the products and services with the competitors, and use the information to make decision.
DYNAMIC POSITIONING
To obtain a solid position in the competition is definitely not easy. Nowadays, a traditional strategic positioning is not enough to face tough competition. One factor that is frequently neglected by the marketers is a relationship with customers. For this reason, JCG has developed a new model called a dynamic positioning.
A company implements the dynamic positioning by establishing the corporate plannings and assembling the whole components to the market. These plannings are part of the entire organizational activities and actually influence every aspect of the company, such as: Corporate ImageProduct Planning Marketin Financial Health
CUSTOMER CARE IS CRITICAL
Nowadays, many executives and business circles have realized that customers decision is the main prerequisite for the continuity of the corporate. Companies must consider how to create not only satisfied but also loyal customers. Therefore, customer care becomes vital in organizational development.
